Eric Lattimore, better known as EMOEDAGREAT, is more than just an artist—he is a movement. Blending his talents as a musician, videographer, editor, and entrepreneur, he has built a creative empire with family and legacy at its core.

From the studio to the stage, EMOEDAGREAT uses music as a platform to tell authentic stories and connect with audiences on a deeper level. His sound reflects his journey, his vision, and his belief that creativity should inspire growth across generations.

As the founder and CEO of Carolina Plug Music Group, EMOEDAGREAT has cultivated a brand rooted in innovation, ownership, and family. His children stand proudly as the face and prodigies of the company, carrying forward his vision while carving their own paths as rising creatives.

With a sharp eye for videography and editing, EMOEDAGREAT transforms raw ideas into cinematic visuals that capture both artistry and emotion. His creative direction sets him apart, merging storytelling with bold imagery to elevate every project.

Beyond the music industry, EMOEDAGREAT thrives as a marketing and advertising specialist, bringing strategies to life that drive visibility, engagement, and impact. His work bridges creativity with business—proving that artistry and entrepreneurship can walk hand in hand.

At the heart of it all is his family. EMOEDAGREAT’s mission is clear:

“I set my empire up so that my children can have the blueprint to be great creatives.”

His empire is more than a brand—it is a legacy in motion. A blueprint for generational success. A foundation built not only for his children, but for every aspiring creative ready to claim their greatness.